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Tania Aidrus Plans to Lead Pakistan into the Digital Age


ISLAMABAD: The government of Pakistan launched the program “Digital Pakistan” in an inauguration ceremony held in Prime Minister Office. Tania Aidrus will head the Digital Pakistan campaign that is a new initiative to digitize the institutes. Imran Khan, Prime Minister of Pakistan, said that the campaign will “unleash the youth’s potential” in the country.

Later, Tania Aidrus, who will head the program, also addressed the event. Earlier, she has quit her prestigious job as a senior executive at Google.

Aidrus said that she always wanted to contribute more to Pakistan. Tania holds an MBA from the MIT Sloan School of Management and a BSc from Brandeis University. Initially, Tania co-founded a mobile health diagnosis company called ClickDiagnostics which connected rural patients in emerging markets to doctors around the world.

Aidrus said she was questioned a lot for the last six months about her agenda or her connection. She replied that her only agenda is to watch Pakistan as a progressive country just like other diasporas. Moreover, she then informed the audience about how the government recruited her for the initiative.


Furthermore, Aidrus had her homework done and identified five key areas where the government needed to centralized strategies from the highest order.

  • Access and Connectivity:  She stated that the government has to ensure access to the internet for every citizen. Aidrus suggested considering access to the internet as the fourth fundamental right along with “Roti, Kapra Aur Makaan“.
  • Digital Infrastructure:  She described the 2nd key pillar to advance in the tech world, we need to have a digital infrastructure in place.
  • E-Government: The third pillar would be to digitize intra-government operations and processes. This will lead to a paperless and efficient environment. According to Aidrus the E-Government will make better delivery of governmental services to the citizens.
  • Digital Training and Skill: She spoke about how the universities of Pakistan are teaching the outdated curriculum. She warned that we will witness the consequences of this issue within next 10 to 12 years.
  • Innovation and Entrepreneurship: Aidrus asked the government to enable an environment in which entrepreneurship and innovation can take place.

Lastly, she also delivered the message to skeptics in the end by saying that the question is not about whether or not it can take place in Pakistan. The question is how quickly can we start with the initiative.

Later, Aidrus tweeted about her experience and expressed her gratitude.

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